The experiment had the objective to know how people first impressions match with our project. We have interviewed many people that represents different types and patterns of behavioral thinking.
Overview of our webpage
The first impression of these people is positive. They have understood the main objective of our start-up specially thanks of the promotional video that we showed to them in the front page of our website. Nevertheless, they noticed that is not clear if these parking are from other people or GarGarCar.
Another remarkable problem is that the customer segment target defined by us is not very well-known by the interviewees (We defined that our main customer segment target is young people). Also, they noticed the price of our service didn’t appear in any section of the web. This aspect is for the feedback of our interviewees the most important aspect that they miss.
Overall, they found it very intuitive, very mature and promising although the lack of the price of our service, that can condition the success or failure of the project.
IDWS Blog 