The experiment had the objective to know how people first impressions match with our project. We have interviewed many people that represents different types and patterns of behavioral thinking. The first impression of these people is positive. They have understood the main objective of our start-up specially thanks of the promotional video that we showed to…
Value Proposition Canvas
The business model of an organization describes the way it creates, delivers and captures value. One good way of designing this model is using the Business Model Canvas. Using it, we are able to answer these questions: Who are our Key Partners? What Key Activities do our Value Proposition require? What value do we deliver…
GarGarCar
As we explained in previous posts, we came out with a possible solution for the parking problem: an application that allows both share rides and rent private parking places for a few daily hours. We named it GarGarCar, and in order to show it to possible investors, we record a spot.
Empathy Map
Empathy Map Canvas is a graphic that helps us to understand which audience is targeted and, therefore, to get to know our future clients better. This process is important when starting with any business idea. In this model, we can appreciate different themes. These different topics are sensations, actions or goals and thinking. Going more…
Customer Journey
The Costumer Journey is based on an ideal future costumer named Gerard Mirada Garrofé. He is a senior university Student, and he is also working as an intern in a company. He lives in the outskirts of Barcelona. Gerard is an open-minded person, and he is interested in knowing new people. He likes driving and being aware of the newest development in technology. He has…
Persona Card: Marcus Holloway
Marcus is an abroad student who studies in Barcelona. He lives in a flat in a little city near Barcelona, and with the rent, the degree and some personal expenses, and although he has a car, he hasn’t got enough money to rent a parking lot near his university. Thanks to our talk with him,…
Persona Card: Sitara Dhawan
Sitara lives in Paris, where she works as a DJ in some of the trendiest clubs of the city. She is friendly and never gets tired of meeting new people. She mostly works at night, from early morning to past the dawn. Due to that, public transport doesn’t pass regularly in her timetable, and she…
Persona Card: Aiden Pearce
Aiden lives in Chicago, where he has a job as a security guard in a shopping mall in the downtown. Aiden doesn’t like crowded places, like the mall where he works. Also, he dislikes the public transport because is always full of people, it’s very slow and it’s noisy as hell. He would love to…
Interviewing potential customers
For the past few years, street parking spaces are being reduced due to two principal reasons: The raising awareness about pollution and the construction of pedestrian areas. There are many people who live in the outskirts of big cities like Barcelona because life is cheaper and more peaceful. Therefore, many people have to commute to the city every day using public transport or their private…
An approach to transportation problems: The industry problem
A recent study from Capgemini, sets out the 8 top challenges facing the logistics industry. It’s mainly focused on reducing the increasing costs of goods transportation. Here are all of them summarized in a few points: Fuel costs: rising fuel prices are reducing gross margins for transportation companies. This is reversing a two-year trend that cut…
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