Empathy Map Canvas is a graphic that helps us to understand which audience is targeted and, therefore, to get to know our future clients better. This process is important when starting with any business idea.  In this model, we can appreciate different themes. These different topics are sensations, actions or goals and thinking. Going more…

The Costumer Journey is based on an ideal future costumer named Gerard Mirada Garrofé. He is a senior university Student, and he is also working as an intern in a company. He lives in the outskirts of Barcelona.   Gerard is an open-minded person, and he is interested in knowing new people. He likes driving and being aware of the newest development in technology. He has…

Marcus is an abroad student who studies in Barcelona. He lives in a flat in a little city near Barcelona, and with the rent, the degree and some personal expenses, and although he has a car, he hasn’t got enough money to rent a parking lot near his university. Thanks to our talk with him,…

Sitara lives in Paris, where she works as a DJ in some of the trendiest clubs of the city. She is friendly and never gets tired of meeting new people. She mostly works at night, from early morning to past the dawn. Due to that, public transport doesn’t pass regularly in her timetable, and she…

Aiden lives in Chicago, where he has a job as a security guard in a shopping mall in the downtown. Aiden doesn’t like crowded places, like the mall where he works. Also, he dislikes the public transport because is always full of people, it’s very slow and it’s noisy as hell. He would love to…